AlpenFuel Rebrands to Angry Pika Food Co: Here’s What You Need to Know

AlpenFuel is now Angry Pika Food Co.! Same amazing backpacking breakfasts, new spirited brand. Meet Angry Pika’s full lineup of trail-ready meals.

AlpenFuel Rebrands to Angry Pika Food Co: Here’s What You Need to Know
Angry Pika meals are ultralight, filling, and made for big mountain days and backcountry fuel-ups.

Big news in the world of backpacking meals: AlpenFuel has officially rebranded as Angry Pika Food Co.. If you’re a fan of their high-calorie, high-quality backpacking breakfasts, don't worry—the food you love isn’t going anywhere. In fact, it's getting even better.

Angry Pika Food Co. logo featuring Pete the Pika, symbolizing the company’s new branding after rebranding from AlpenFuel.
Meet Pete the Pika! AlpenFuel’s new identity as Angry Pika Food Co. brings bold branding and alpine energy to your trail meals.

Whether you're planning your next thru-hike or just love having a hearty trail breakfast, here’s everything you need to know about the rebrand, why it happened, and what you can expect from Angry Pika Food Co.


Why AlpenFuel Became Angry Pika Food Co.

The switch to Angry Pika Food Co. came after a trademark dispute with a large corporation. Instead of backing down, founders Shaun and Emily Durkee decided to embrace the change—and they did it in a way that feels even more connected to their adventurous spirit.

The new name honors one of the toughest little animals in the mountains: the alpine pika. Known for their energy, resilience, and feisty attitude, pikas thrive in harsh, high-elevation environments—just like the backpackers Angry Pika Food Co. fuels. Their new mascot, Pete the Pika, perfectly captures this bold, adventurous vibe.


About Angry Pika Food Co.

Founded in 2018 in Bozeman, Montana, AlpenFuel began as a side hustle offering ultra-calorie-dense granola breakfasts designed for backpackers, hikers, and outdoor athletes. When Shaun was laid off during the COVID-19 pandemic, he and Emily went all-in, turning the business into a full-time operation.

Now operating from a 2,300-square-foot facility, Angry Pika Food Co. supplies outdoor retailers across the United States and Canada with meals that are lightweight, shelf-stable, and made with real, high-quality ingredients.

They’ve built their reputation around high-calorie, high-quality backpacking breakfasts—and they're continuing to expand their offerings while maintaining a strong commitment to conservation and sustainability.


Angry Pika Food Co. Meals: Current Options

Hungry hikers, rejoice! Angry Pika Food Co. offers a mouthwatering lineup of backpacking breakfasts and trail snacks:

Backpacking Breakfasts

  • Caramel Apple Granola
    (Apples, cinnamon, caramel bits, and hearty granola for cozy trail mornings.)
  • Chocolate Strawberry Granola
    (Real strawberries, chocolate chips, and a blend of oats and seeds.)
  • Lemon Berry Granola
    (Blueberries, strawberries, and a punch of lemon zest.)
  • Cranberry White Chocolate Granola
    (Tart cranberries paired with sweet white chocolate chunks.)

Each breakfast pouch delivers around 600-700 calories, making them perfect for fueling long days on the trail.

A lineup of Angry Pika Food Co. granola breakfasts in colorful packaging on a rustic wooden surface.
Angry Pika breakfasts like Caramel Apple and Chocolate Strawberry are a trail favorite for a reason.

Trail Snacks

  • Trail Cookies (Gluten-Free)
    (Bite-sized, gluten-free trail cookies for quick, satisfying energy.)

The trail cookies are a newer addition, designed to offer a high-protein, grab-and-go snack perfect for hiking, backpacking, or climbing.

Angry Pika gluten-free trail cookies lineup of preorders for hiking.
The newest addition to Angry Pika's lineup—gluten-free trail cookies that pack flavor and fuel into every bite.

What Makes Angry Pika Food Co. Stand Out?

  • High-Calorie Meals: Perfect for high-output activities like backpacking, bikepacking, and mountaineering.
  • Premium Ingredients: Real fruit, quality chocolate, seeds, nuts, and no artificial flavors.
  • Lightweight and Packable: Essential for ultralight backpackers and thru-hikers.
  • Gluten-Free Options: Great for hikers with dietary restrictions.
  • Conservation Commitment: Angry Pika Food Co. actively supports efforts to protect wild places—especially mountain and alpine ecosystems that pikas call home.

Final Thoughts

Angry Pika Food Co. is carrying on AlpenFuel’s mission—delivering delicious, calorie-packed meals for outdoor adventures—with a brand identity that's even more adventurous and spirited. Whether you’re hiking the Pacific Crest Trail or just heading out for a weekend in the mountains, their breakfasts and snacks are trail-tested and trail-approved.

You can check out their full lineup at angrypikafood.com.


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